#LeftSwipeDat! A video against smoking is reaching the biggest audience!

https://www.youtube.com/watch?v=fcAj3lOyv3s

The Truth which is a company that is trying to get people to stop smoking and the have released a video ad containing huge social media starts called Left Swipe Dat!

To summarize the video – They are trying to say that smoking is not just unhealthy but, also unattractive. A left swipe on the popular dating app “Tinder” mean that your are rejecting someone and in the video they show social media stars like Becky G, Fifth Harmony, King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto are left swiping people who are smoking in their profile pictures on “Tinder”.

The Truth also claims:

You Get Double the Matches If You’re not Smoking in Your Profile Pics.

The catchy song is getting much attention of media along with it’s target audience – The Teens. Most other Non-Smoking campaign don’t connect with the teenagers of this generation but, with this ad “The Truth” is doing it right!

Published by

Dhrumil Shah

I do tech.

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